CNH Industrial Ventures established to accelerate new technology adoption and nurture disruptive innovation

Feb 24, 2022

CNH Industrial announces the formation of its strategic investment arm, CNH Industrial Ventures. This is a further step in the Company’s pioneering industry role to accelerate time-to-market for valuable innovations that will boost customer productivity and advance its ESG targets. With the aim of strengthening the Company’s position as an innovation leader in the agriculture and construction segments, these investments and collaborations will focus on areas including Alternative Propulsion, Digital, Autonomy, Robotics and other relevant disruptive technologies.

CNH Industrial Ventures is the latest means by which the Company seeks to capitalize on its influence and expertise to attract collaboration with tomorrow’s big thinkers, providing access to expertise and resources. Strategic investments in digital and technology startups have and will continue to support the Company’s organic capabilities and product offering, while allowing it to directly engage in finding new customer-facing solutions. In turn, CNH Industrial provides demonstrated value in supporting the market validation and growth of its partners.

“The launch of CNH Industrial Ventures is an exciting milestone that further enhances our commitment to innovation,” said Michele Lombardi, Senior Vice President of Corporate Development at CNH Industrial. “With a strong partnership approach in mind, we aim to leverage our extensive competencies, market reach and asset base to help rapidly growing companies that are redefining the future of agriculture and construction. This structure will continue to expand our ability to increasingly deliver customer-inspired innovation, enhancing their noble work of feeding and building a more sustainable world."

Source : CNH Industrial

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.