Cultivating Trust Event Goes Today

Farm and Food Care Saskatchewan holds its Annual Conference this afternoon.

 

Executive Director Clinton Monchuk says the theme for this year's virtual event is Cultivating Trust and features 2 keynote speakers Professor Timothy Caulfield and Dr Frank Mitloehner.

 

"Professor Caulfield will be talking about a lot of the misinformation that's out there and how we can deal with it. Dr. Mitloehner is going to be talking about methane cycles. You know there's been a lot of negativity around the livestock industry particularly ruminant production. He's got a great presentation that we're going to be listening to talking about the methane cycle and why a lot of the information that's being spread is in fact misleading to the public."

 

Another highlight for today will be the presentation of the Farm and Food Care Champion Award which is given out to individuals who strive to engage consumers about agriculture and help farmers build public trust in our province and beyond.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.