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DAIRY-BEEF: SHIFTING FROM THE PARLOUR TO THE FEEDLOT

This is part one in a series that will explore the opportunities and challenges of dairy-beef cross calves with perspectives from across the value chain including the primary producer, backgrounder, feedlot and processor. 

Across the country, a growing number of dairy-beef cross calves sourced from Canada and the United States are appearing in Canadian feedlots, a sight that has raised understandable concern for many cow-calf producers. One of these concerns has been how their feeder calves will compete for feedlot spaces against less expensive dairy-beef crosses.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.