After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.
The restructure reflects the company's significant growth across two fundamentally different product categories and positions each division to compete more effectively in its respective market.
A Brand Family Built for What's Next
The new architecture introduces 360 as the parent brand. Its the unified name that carries the company's legacy, expertise, and connection across both divisions. Beneath it, two focused divisional brands will operate independently:
- 360 RAIN | Adaptive Application — the brand home for the 360 RAIN autonomous machine and it’s water and nutrient application system
- 360 YIELD | Retrofit Equipment Upgrades — the evolved identity for the established product line built to help farmers do more with the equipment they already own
"360 Yield Center was built on a foundation of retrofit upgrades to the equipment farmers already owned," said Kate Moore – Brand and Marketing Lead. "Then 360 RAIN was built, and it quickly became clear that adaptive application is a category of its own in ag. Both product divisions deserve a brand home built specifically for what they provide and who they serve."
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