Ascenso Tires North America Names Ryan Lopes VP of Marketing

Apr 24, 2025

Ascenso Tires North America, one of the fastest growing off-highway tire companies, is pleased to announce the appointment of Ryan Lopes as Vice President of Marketing and Business Strategy, effective immediately. In this role, Lopes will lead the company’s North American marketing initiatives and strategic planning efforts, reinforcing Ascenso Tire’s position as an industry innovator.

With more than 12 years of experience in the tire industry and corporate strategy, Lopes brings a proven track record of enhancing brand value and expanding market share. Prior to this role, Lopes was responsible for global business development of new tire categories for Ascenso, during which he was instrumental in setting up a greenfield solid tire factory for the organization.

"We are thrilled to welcome Ryan to our team,” said Thom Clark, President of Ascenso Tires North America. “His expertise in strategic marketing and business development will be invaluable and play a key role in propelling our next phase of growth.”

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Video: Five Confirmed New World Screwworm Cases Raise Alarm for Livestock and Pet Owners

Pat Hoffman, Swine Technical Consultant and Elanco Animal Health tells us about the inpact or New World Screwworm. The emergence of New World screwworm in the U.S. creates a threat for veterinarians, livestock producers and pet owners that has not been seen north of the Florida Keys since the fly was eradicated from the United States more than 50 years ago. New World screwworm (Cochliomyia hominivorax) larvae feed on living tissue and can affect a wide range of warm-blooded animals, including livestock, companion animals, wildlife, and even humans.
“New World screwworm could have a devastating impact on animal health, welfare, and producer livelihoods,” said Jeff Simmons, President and CEO, Elanco Animal Health. “We want to thank the FDA, EPA and USDA, for all their work to prepare for this threat. We’re committed to supporting our customers during this challenging time by delivering innovation, scientific expertise, and available resources to help treat New World screwworm and support the health and well-being of animals.”
Elanco is working alongside the U.S. animal health industry to help them fight against this parasite, offering a portfolio of options for pets and livestock that can help treat New World screwworm larvae infestations.