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Case IH Introduces New Precision Technology Tools

Today’s farmers are challenged not only with rising production demands, increased costs, and skilled labor shortages, but also increasingly complex operations to manage. Case IH understands that farmers need seamless, easy-to-use technology to help make their lives easier, so they are reducing the hassle of managing multiple technology subscriptions and delivering interoperable tech solutions.  

Case IH’s mission is to deliver actionable data and impactful solutions that make farming easier, more efficient and profitable. That’s why Case IH is launching a series of technology initiatives that put the farmer user-experience at the forefront. The all-new FieldOps™ mobile and web application redefines the way farmers connect, view and manage their operations while expanded API integrations allow farmers to connect with third party providers and manage mixed fleets. Additionally, Connectivity Included eliminates subscriptions on new qualifying equipment* while Precision Technology Packages simplify the technology purchase experience. 

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Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?