Dealers Report Decline in Customer Brand Loyalty

Apr 25, 2024

An Ag Equipment Intelligence survey of over 800 growers conducted in April shows nearly two-thirds would describe themselves as “brand loyal” and purchase the same brand year-after-year when it comes to tractors, field equipment or combines.

This is inline with the 2020 brand loyalty survey when 63% of farmers said they were brand loyal, but down from 75% in 2017.

Just over 24% of farmers said they are less brand loyal than they were 5 years ago. Dealers are a bit more pessimistic about how brand loyal their customers are, with 53% reporting their customers are less brand loyal vs. 5 years ago.

While about 10.5% farmers report being more brand loyal compared to 5 years ago, only 4% of dealers said their customers are more brand loyal vs. 5 years ago. Farmer commentary suggests price, service and the dealership are some of the top contributors to brand loyalty.

A more in-depth analysis of Ag Equipment Intelligence’s latest brand loyalty report will be released in July. Text "Farm" to 833-413-2175 to become a Farm Equipment Insider and receive the next text poll question.

Source : Farm Equipment

Video: FLEECED! Sheep Shearer Hands Over Clippers!

It's sheep shearing day at Ewetopia Farms! ?? Our Dorset lambs and ewes are getting fleeced — and for the first time, our shearer hands over his clippers to a beginner. We finish shearing the last of our adult ewes and this year’s Dorset ewe lambs.

From moving the sheep between barns, loading them into chutes, and watching the wool come off, this is always one of the most satisfying days on the farm. But this video has a twist — we welcomed a new helper, Gian, who’s not only lending a hand but also learning how to shear! With guidance from our experienced shearer, he got a crash course in sheep shearing and even tried his hand at shearing a couple of lambs himself.

You’ll see firsthand how both teacher and student handled this unique challenge. Shearing is more than just removing wool — it’s about sheep health, comfort, and giving us a closer look at the flock. It’s always amazing to see the transformation from woolly sheep to freshly shorn ewes and lambs.