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IronConnect Saved Dealers Over $100,000 When Using Last Call Platform vs. Traditional Auctions

IronConnect, a comprehensive inventory management platform for heavy equipment dealers in the agriculture, construction and truck/trailer markets, announced that its IronConnect Last Call platform saved dealers an average of more than $100,000 in auction fees resulting in an 800% ROI.

These results showcase how IronConnect Last Call is revolutionizing equipment liquidation through its platform of dealer solutions by saving money, reducing risk, and protecting the retail market for dealers. IronConnect Last Call is a cutting-edge, dealer-focused alternative to traditional auctions. The platform allows dealers to connect directly with in-market buyers and eliminate costly auction fees. The key benefits of IronConnect Last Call include:

  • Significant Cost Savings: By bypassing traditional auction fees, dealers retain more margin on every unit they list.
  • Zero Risk: Last Call offers a zero-risk solution for sellers, ensuring no charges are incurred if a unit doesn’t sell.
  • Retail Market Protection: The platform reduces the amount of transactional data points available to end-users, helping dealers maintain control over pricing and protecting the retail market from unnecessary devaluation.

“IronConnect Last Call has been a game-changer for Western Equipment. By using their platform, we’ve significantly reduced the steep commission fees, transportation costs, and time spent coordinating logistics that come with traditional auctions. The ability to connect directly with buyers and close deals in a streamlined manner allowed us to retain more value for our equipment while saving both time and money,” said Adam Richardson, Director of Sales, Western Equipment. “It’s a smarter, more efficient solution, and we’re thrilled with the results.”

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Beck's - Farmers At Heart® - revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South.