Farms.com Home  › Farm Equipment News

IronConnect Saved Dealers Over $100,000 When Using Last Call Platform vs. Traditional Auctions

IronConnect, a comprehensive inventory management platform for heavy equipment dealers in the agriculture, construction and truck/trailer markets, announced that its IronConnect Last Call platform saved dealers an average of more than $100,000 in auction fees resulting in an 800% ROI.

These results showcase how IronConnect Last Call is revolutionizing equipment liquidation through its platform of dealer solutions by saving money, reducing risk, and protecting the retail market for dealers. IronConnect Last Call is a cutting-edge, dealer-focused alternative to traditional auctions. The platform allows dealers to connect directly with in-market buyers and eliminate costly auction fees. The key benefits of IronConnect Last Call include:

  • Significant Cost Savings: By bypassing traditional auction fees, dealers retain more margin on every unit they list.
  • Zero Risk: Last Call offers a zero-risk solution for sellers, ensuring no charges are incurred if a unit doesn’t sell.
  • Retail Market Protection: The platform reduces the amount of transactional data points available to end-users, helping dealers maintain control over pricing and protecting the retail market from unnecessary devaluation.

“IronConnect Last Call has been a game-changer for Western Equipment. By using their platform, we’ve significantly reduced the steep commission fees, transportation costs, and time spent coordinating logistics that come with traditional auctions. The ability to connect directly with buyers and close deals in a streamlined manner allowed us to retain more value for our equipment while saving both time and money,” said Adam Richardson, Director of Sales, Western Equipment. “It’s a smarter, more efficient solution, and we’re thrilled with the results.”

Click here to see more...

Trending Video

The Crop Planning Tool That Could Change Your Bottom Line!

Video: The Crop Planning Tool That Could Change Your Bottom Line!

Every growing season begins with hundreds of high-stakes decisions. But what if you could test those decisions before they cost you real money?
In this episode of Ag Tech with Andrew, I sit down with Landon Fahlman from AgExpert to discuss the launch of CropPlan+—an innovative crop planning tool designed to help farmers turn their own farm data into smarter, more profitable decisions.

We explore how growers can:
Test unlimited crop planning scenarios before the season begins.
Track costs, profitability, and breakeven prices in real time.
Compare projected versus actual performance throughout the season.
Use historical farm data—not generic averages—to make more confident decisions.
Leverage the AgExpert Assistant for personalized insights from anywhere, even from the cab.
Whether you're growing corn, soybeans, wheat, canola, or other crops, this conversation is packed with practical insights on reducing risk, improving profitability, and making every acre count.
If you're looking for ways to farm smarter—not just harder—this is an interview you won't want to miss.