Loftness Announces New CEO

Feb 27, 2025

HECTOR, Minn. — Loftness Specialized Equipment is pleased to announce the appointment of Josh South as its new chief executive officer.

South brings a wealth of financial and strategic leadership experience to Loftness, having served as the company’s chief financial officer since November 2023. With an extensive background in financial management, cost accounting, and business expansion within the manufacturing and industrial sectors, Josh is well-positioned to drive Loftness toward continued growth and innovation.

Prior to joining Loftness, Josh held several executive leadership roles, including serving as CFO of Farmers Union Industries LLC, where he played a key role in the company’s organic expansion, acquisitions, and strategic pricing negotiations. His expertise in financial planning, risk management, and operational efficiency has made him a trusted leader in the industry.

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Video: Residue Management

Residue Management conservation practice manages the amount, orientation, and distribution of crop and other plant residue on the soil surface year-round while limiting soil-disturbing activities used to grow and harvest crops in systems where the field surface is tilled prior to planting. This video explores how Ryan McKenzie implemented this conservation practice on his farm in Samson, Alabama.

Practice benefits:

• Increases organic matter

• Improves air quality

• Decreases energy costs

• Reduces erosion

• Improves soil health

The Conservation at Work video series was created to increase producer awareness of common conservation practices and was filmed at various locations throughout the country. Because conservation plans are specific to the unique resource needs on each farm and also soil type, weather conditions, etc., these videos were designed to serve as a general guide to the benefits of soil and water conservation and landowners should contact their local USDA office for individual consultation.