In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement. At the 2026 Precision Farming Dealer Summit, dealers discussed the dos and don’ts of customer clinics.
AGCO product specialist Mason Gukenberger, who worked for Swiderski Equipment at the time, shared his tips for a successful clinic. “Start small and be intentional. Tie clinics to seasons and not calendars, so meaning try to plan in advance. Don't try to react. If you're going into planting season, that is probably not necessarily the time to do the planter clinics like we're doing ours next week to get the customers ready for planting so then you're proactively thinking forward. Measure success by fewer problems and more adoption across your technology side of your business, not necessarily more attendance. Having 150 customers at a clinic and having one walk away with it isn't as powerful as having 30 people at a clinic or even five people at a clinic or a demo and having all five walk away with something.
Engagement also works best when it's repeatable and expected, meaning you can repeat the experience that the customer walks away with and they're walking away with a value to that piece.” “The other thing I also want to say that's not on here is when you demo every single product, one thing we've learned, if you demo every feature or every functionality of a piece in the same demo or in the same clinic, you're not really educating that customer or that individual on anything, you're probably going to be adding more work to your precision team later because they didn't walk away with anything other than, “Hey, I can do this,” versus, “This is how you do it.”
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