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Strengthening Rental Operations and Expanding Absorption Coverage

Industry veteran and consultant George Keen joins us on the General Session stage for this informative session on how rental operations can expand your absorption coverage. Learn key rental metrics, such as utilization rates, rental revenue multiples and maintenance cost benchmarks, so you can rapidly assess your current operations and identify the biggest opportunities for improvement. Discover how a strategic rental fleet can act as a gateway to selling new equipment, boosting parts and service activity, and building reliable recurring revenue streams. Pinpoint where rental fits into your dealership’s larger absorption strategy.

You’ll see how introducing — or optimizing — a rental program can help offset overhead, stabilize cashflow, and support department profitability. Keen also discusses how to “cross-pollinate” rental with parts, service and equipment sales to maximize customer lifetime value. Develop an action plan for fleet rotation, disposal and acquisition to balance operating costs with resale potential.

You'll Learn: An expanded view of how rental can help cover overhead, stabilize income & attract hard to reach customers, as well as strategies for aligning rental with sales, parts & service — making it a powerful force that supports full absorption rather than a standalone department.

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US “Flash Drought” Worst in 133-160 Years + Disease taking a Bite out of US 2025 Corn/Soybean Crops

Video: US “Flash Drought” Worst in 133-160 Years + Disease taking a Bite out of US 2025 Corn/Soybean Crops


A dry August and a “flash drought” in the ECB (Eastern Corn Belt) the driest top 10 to 15 years in 150 to 160 years (Ohio the driest in 133 years) plus disease is taking a bite out of the 2025 U.S. corn and soybean crops.
It's going to be an early harvest. This could be the start of the 89-year drought cycle that may have been delayed until 2026 as La Nina maybe returning.
The USDA September crop report is all about record corn ears and record soybean counts but the October USDA crop report will be about pod and ear weights.
Stats Canada reported higher forecasts for the 2025 Canadian Prairies all wheat and canola crops vs. last year based on satellite imagery but are they overestimating production?
The 2025 Great ON Yield Tour and Quebec crop tours are projecting corn and soybean crops below the 10-year average.
China's Vice Commerce Ministry Li Chenggang visits Washington this week as we continue to connect the dots is a positive sign towards a China/U.S. trade deal. But will U.S. farmers have a winter without China as they buy more soybeans from Uruguay/Argentina? U.S. Northern Plain soybean farmers are seeing red with flat prices at $8.97/bu!
U.S. corn exports on record pace up 99% vs. last year.
Fund short covering continues in corn futures bottom is in!