The IDEAL from Massey Ferguson combine wins Red Dot Award: Product Design 2018

Apr 09, 2018

Massey Ferguson is honoured to announce that the IDEAL combine harvester from Massey Ferguson was awarded in the Red Dot Design Award category of commercial vehicles with the title of “Red Dot: Best of the Best”.

IDEAL from Massey Ferguson is truly a Harvesting Game Changer that projects Massey Ferguson straight to the top of a new era of the harvesting business.

The newly developed combine harvester blends unique design, with cutting-edge, connected technology which opens unexplored harvesting frontiers to farmers around the world.

The jury recognised the forward-thinking design and quality of this new generation of combine harvester. Acknowledging IDEAL’s innovative features and its unique, elegant graphite livery.

The Red Dot Award: Product Design stands for one of the most distinguished awards for design and innovation. IDEAL succeeded in impressing the jury of this prestigious international design competition, favouring it among other products in other sectors and industries.

“Since its launch, IDEAL from Massey Ferguson has not stopped harvesting great results. At Agritechnica 2017 the IDEAL combine received the DLG Silver Medal for Innovation, it was named Machine of the Year 2018 and it was assigned as well the Public Vote Award.

The Red Dot Award: Product Design 2018 “Best of the Best” is another important milestone that proves the success of AGCO in providing brand-new designs and superior innovation”, says Francesco Quaranta, Vice-President Sales, Marketing and Product Management Massey Ferguson, Europe and the Middle East.

IDEAL from Massey Ferguson is a completely new, high performance combine harvester range designed using requirements taken directly from farmers and operators around the world. The range sets new levels of efficiency in the field and includes three models from 451 to 647hp firmly focussed on delivering significant gains in productivity and output.

“With the biggest grain-tank capacity now available on the European market, the fastest unloading rate and the largest threshing area*, it’s exciting to see yet more top-level recognition for the exceptional new features on the IDEAL from Massey Ferguson,” says Francesco Quaranta. “Among these outstanding new features, the IDEAL combine offers full connectivity, a complete and automated adjustment - IDEALharvest™ and Real Time Crop Flow visualisation. IDEAL has, at its heart, the most efficient processing system ever designed by AGCO. It is set to outperform on grain and straw quality, grain handling, power efficiency, and capacity in a wide variety of conditions.” adds Francesco Quaranta.

Over 6,300 products from 59 countries were entered in this year’s competition. All of these products were assessed individually by an international jury of 40 independent design industry professionals. The award ceremony will take place at the Aalto Theatre in Essen, Germany, on July 9th.

“Massey Ferguson is really proud and honoured to receive so many great accolades and awards for its recently launched IDEAL from Massey Ferguson combine harvester range. But now we are heading for the most prestigious award in our industry: successful customers choosing the IDEAL combine to run their business”, says Francesco Quaranta.

“We are now in the process of finalising the full training of dedicated IDEAL from Massey Ferguson teams in our Dealer networks across all markets within Europe and the Middle East in sales and after-sales.

Source : Massey Ferguson

Video: 2025 USDA December Crop Report a “Dud” + Trump $12 Billion U.S. Farm Aid

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Mexico is now the #1 buyer of U.S. corn, soybeans (usually China), wheat and pork!
USDA also released its long-term early projections but expect more changes by February of 2026.
Trump announces a $12 billion U.S. farmer aid package to be paid out by February 28, 2026. This helps no one but the ag banks, farm equipment companies, seed and fertilizer companies. It does prevent more farmer bushels from being sold near-term but is not bullish grain prices long-term. The Trump administration should focus on increasing U.S. domestic demand and propping up grain futures so farmers can cover their higher costs, up since COVID of 2020.
The China U.S. soybean purchase tracker now stands at 4.521 mmt or 38% of the 12 mmt promised by China at year end or is it end of February or the growing season? Why the discrepancy vs. the fact sheet. The optics are poor for the Trump administration.
After surging to contract highs U.S. natural gas futures plunged over 30+% in just 5-trading days!
Silver traded to new record highs as the debasement and de dollarization trade continued but technicals remain overbought near-term.
Soybean futures remained in correction mode after the funds went record long futures on Nov. 19 +233,000 contracts but the $10.80 support should hold into year end when the fund profit taking/liquidation comes to an end from the year end, end of month and end of quarter selling.
The U.S. Fed cut interest rates for the 3rd time by 25 basis points to a range of 3.50 – 3.75% and they will only cut one more time in 2026 and once in 20267/ but when Powell is gone next April the replacement is willing to cut more aggressively and we could see U.S. interest rates fall to 2.0% very bullish for ag and stocks as it could reignite inflation into 2027.
After 2 months of being drier than normal in Brazil the rains have finally arrived for the 1st half of December, and a record crop is still in the cards but if this pattern continues and verifies it could start to delay the harvest. Argentina after being too wet has turned dry but they are too small, compared top Brazil in the grand picture.
The Canadian dollar surged to $0.73 after better-than-expected employment data with 180,000 new jobs in the past 3-months and 3rd quarter GDP at +2.6% but this could be short-lived.
The latest CFTC report as of 11-19-2025 reported a record long fund position in soybeans at +233,000 contracts when 2026 March soybean futures peaked on 11-19-25 at $11.724/bu.