In this sales-focused session, Dean Devore dives into the techniques you need to successfully upsell in your parts and service departments and as a result grow your bottom line and make sure customers have everything they need. The founder of Parts Academy, Devore was raised in a family dealership and has worked for 5 global OEMs with strong dealer organizations, and uses that background to teach non-sales employees how to be comfortable with selling. During this session, you’ll discover the proven approach to making customers receptive to upselling.
You'll Learn: The two forms of upselling — assumptive selling & suggestive selling — how to use them & when it makes the most sense to employ each tactic.
The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:
- Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
- Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
- Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
- Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.
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