Upselling Parts & Service

Apr 24, 2025

In this sales-focused session, Dean Devore dives into the techniques you need to successfully upsell in your parts and service departments and as a result grow your bottom line and make sure customers have everything they need. The founder of Parts Academy, Devore was raised in a family dealership and has worked for 5 global OEMs with strong dealer organizations, and uses that background to teach non-sales employees how to be comfortable with selling. During this session, you’ll discover the proven approach to making customers receptive to upselling.

You'll Learn: The two forms of upselling — assumptive selling & suggestive selling — how to use them & when it makes the most sense to employ each tactic.

The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.

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Video: Is China Buying US Soybeans + USDA Nov 14th Crop Report could be “Game Changing”

After a week of a U.S./China trade truce, markets/trade is skeptical that we have not seen a signed agreement nor heard much from China or seen any details. There are rumors that China is buying soybean futures & not the physical. Trust in Trump?
12 MMT of U.S. soybean purchases by China by year-end is better than 0 but we all need to give it more time and give it a chance to unfold. China did lower the tariffs on Ag and is buying U.S. wheat and sorghum.
U.S. supreme court could rule against Trumps tariffs, but the Trump administration does have a plan B.
U.S. government shutdown is now the longest in history at 38 days.
But despite a U.S. government shutdown we will be getting a USDA November crop report next Friday and it could be “game changing.” If the USDA provides a bullish surprise with lower U.S. corn and soybean yields and ending stocks that are lower than expected both corn and soybean futures will break out above their ceilings at $4.35/bu and $11.35/bu respectively.
The funds continued their selling in live and feeder cattle futures on continued fears that the Trump administration want to lower U.S. beef prices. The fundamentals have not changed, only market psychology has.
Stocks markets continue to worry about a weak U.S. job market, but you can blame ChatGPT for that. In the future, we will have a more efficient, productive and growing economy with a higher unemployment rate until we have more skilled AI workers.
After 34 new record highs in the S & P 500 and 124 new records in the NASDAQ in 2025 we are back to a correction and investor profit taking as AI valuations may have gotten too stretched near-term ahead of NVDA’s 3rd quarter earnings announcement on Nov. 19th. But this is not an AI bubble.
75% of Tesla shareholders approved a $1 trillion pay package for Elon Musk!
It has rained in South America in the last 7 days, but both the American and European models agree that Central Brazil remains dry in the next 14-days!

Are you the Albertan with the $1 million lottery ticket?

Canadian Agri Businesses Struggle under China Trade Tariffs