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With Consumer Interest in EV Autos Declining, What's Ahead for Tractors?

Recent reports from the Wall Street Journal have highlighted that consumer interest in the EV auto market is slowing and that inventories are on the rise. How could that declining interest impact the EV tractor market? 60% of respondents to Farm Equipment's Oct. 26, 2023, text poll said general consumers — such as hobby farmers — interest for EV tractors would decrease. Another 23% said interest levels would remain the same, and 13% think interest will still increase for EV tractors among general consumers. 

To be a part of future polls, you can text “farm” to 833-413-2175 to sign up.

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2. Unpacking the Complex Nature of Flavour Chemistry in Pea

Video: 2. Unpacking the Complex Nature of Flavour Chemistry in Pea


>> Guidance for Analyzing Flavour Compounds in Peas
>> Relevance of gustation and somatosensory perceptions in research
>> Strategies for identifying perceptible flavour molecules in peas
>> Importance of sensory-guided approaches
>> Research Highlights: Impact of ultra-high temperature processing and storage conditions on pea protein aroma, Molecular origins of off-tastes in pea, Umami in pea protein – MSG levels in commercial samples and importance of umami-enhancing compounds, NMR methods to evaluate protein-flavour binding behaviour and mechanisms

This video is part of the Pulse Discovery Series: Addressing Flavour Challenges in Pulse Ingredients, an in-depth course exploring flavour drivers, processing considerations, and formulation strategies for pulse ingredients.