A Facilitator with Farm and Food Care Saskatchewan warns, by failing to tell the correct story of how they produce food, farmers run the risk of having others tell an incorrect version of how food is produced.
Farm and Food Care Saskatchewan is encouraging farmers to become more involved in communicating the story of food production to the non-farming public.
Cherilyn Nagel, a Facilitator with Farm and Food Care Saskatchewan, says Canadians want to know more about the food they eat but they don't have a connection with the farmers who produce that food.
Cherilyn Nagel-Farm and Food Care Saskatchewan:
Farmers continue to be a trusted profession.
That's the good news.
When consumers think about farmers they still know that they are trustworthy and they're noble.
The problem is they don't know any farmers anymore.
Canadians are two generations removed from the farm.
So even though they trust farmers they don't trust the industry.
So they're seeking out answers to questions from sources that may not be reliable.
For example they're going on the internet and asking people who are not involved in food production to answer questions about food production.
I believe we've already seen some of the consequences of not building that relationship.
Source : Farmscape