FEMA Marketing & Distribution Convention Registration Now Open

Oct 03, 2024

With a focus on connecting manufacturers with distributors or manufacturers representatives, the Marketing & Distribution is a unique industry event. The Farm Equipment Manufacturers Assn. meets concurrently with the Equipment Marketing & Distribution Assn. creating an opportunity for our members to meet with marketing partners from different areas of the country over a few short days. This year's event is Oct. 22-24 in Addison, Texas. Registration is now open.

During the Convention, Farm Equipment will recognize the inductees into the 2nd Annual Shortline Legends Hall of Fame, including Howard Martin, Richard Unverferth, Al Myers, Cyril & Louis Keller and Wilf Degelman.

Timely speakers provide sales training, workforce development education, industry forecasting, and more. Product councils discuss equipment standards. Members connect during planned networking events or during more casual hallway conversations.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.