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Financial and Consumer Affairs Authority Warns Investors About "Pig Butchering Scams" in Advertising Campaign

During March, which is Fraud Prevention Month, the Financial and Consumer Affairs Authority of Saskatchewan (FCAA) is releasing an informative advertising campaign for investors and consumers. 

The campaign that spans province-wide informs investors and consumers about a type of investment fraud known as "pig butchering scams".

In 2024, over $3.4 million was reported lost in Saskatchewan to these scams.

A "pig butchering" scam is a type of long-term investment fraud where scammers build trust with the victims over time, often through social media or messaging apps. They may try to befriend the victim, develop an online romance with them or pretend to be a legitimate investment advisor.

Eventually, the scammer will recommend putting money into an investment opportunity with the promise of high returns. They will show falsified gains on these investments to encourage the victim to invest more. Once the victim has invested a significant amount or asks for a withdrawal, the scammer disappears with the victim's money. The scammers are often part of organized crime rings operating outside of Canada.

These types of scams are referred to as "pig butchering scams" because they are akin to fattening a pig before slaughter.

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In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.