For Immediate Release

Oct 03, 2023

Farm and industry leaders can now register for CrossRoads – Alberta’s Crop Conference and take advantage of early bird pricing. Brought to you by the FarmTech Foundation of Alberta, CrossRoads is excited to host 800 participants at the Westin Airport Hotel in Calgary, Alberta, from January 29-31, 2024. During the conference, producers and industry will gather to network and share ideas with their peers in the industry, including topics such as farm business management, economic and environmental sustainability of farming operations, policy impacting the farm gate, innovation and agronomy.

“The conference is a forum for producers to gain insight and knowledge to assist their operation today and into the future,” says farmer and foundation chair Todd Hames. “We are excited for this year’s speaker content as it directly relates to issues and opportunities that producers are facing and will help them set their strategic direction and make operational decisions”.

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Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?