For Immediate Release

Oct 03, 2023

Farm and industry leaders can now register for CrossRoads – Alberta’s Crop Conference and take advantage of early bird pricing. Brought to you by the FarmTech Foundation of Alberta, CrossRoads is excited to host 800 participants at the Westin Airport Hotel in Calgary, Alberta, from January 29-31, 2024. During the conference, producers and industry will gather to network and share ideas with their peers in the industry, including topics such as farm business management, economic and environmental sustainability of farming operations, policy impacting the farm gate, innovation and agronomy.

“The conference is a forum for producers to gain insight and knowledge to assist their operation today and into the future,” says farmer and foundation chair Todd Hames. “We are excited for this year’s speaker content as it directly relates to issues and opportunities that producers are facing and will help them set their strategic direction and make operational decisions”.

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Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies