FreshFleet launches real-time FreshTradeDesk to streamline produce trading

FreshFleet, an innovative supply chain platform that streamlines commerce, logistics and storage for the fresh produce industry, has launched its FreshTradeDesk. This real-time marketplace anonymously connects buyers and sellers, delivering unmatched speed, efficiency and communication in fresh produce trading. Whether managing surplus inventory or fulfilling urgent demand, FreshTradeDesk empowers businesses to act swiftly and confidently, ensuring each transaction meets the dynamic needs of the industry. 

Designed for the fast-paced produce industry, the FreshTradeDesk supports qualified growers, cooperatives, wholesalers, distributors, and retailers, enabling them to instantly discover market opportunities and close deals in real time, all while keeping negotiations anonymous and streamlined. 

“The FreshTradeDesk is a significant development for the fresh produce market,” said Jonathan Leslie, president of FreshFleet. “We’ve built a platform that reduces friction, eliminates waste and empowers every player in the fresh produce supply chain to trade smarter. Whether you’re managing surplus product or quickly filling market gaps, our platform gives you a competitive advantage.”