FreshFleet launches real-time FreshTradeDesk to streamline produce trading

Jun 18, 2025

FreshFleet, an innovative supply chain platform that streamlines commerce, logistics and storage for the fresh produce industry, has launched its FreshTradeDesk. This real-time marketplace anonymously connects buyers and sellers, delivering unmatched speed, efficiency and communication in fresh produce trading. Whether managing surplus inventory or fulfilling urgent demand, FreshTradeDesk empowers businesses to act swiftly and confidently, ensuring each transaction meets the dynamic needs of the industry.

Designed for the fast-paced produce industry, the FreshTradeDesk supports qualified growers, cooperatives, wholesalers, distributors, and retailers, enabling them to instantly discover market opportunities and close deals in real time, all while keeping negotiations anonymous and streamlined.

“The FreshTradeDesk is a significant development for the fresh produce market,” said Jonathan Leslie, president of FreshFleet. “We’ve built a platform that reduces friction, eliminates waste and empowers every player in the fresh produce supply chain to trade smarter. Whether you’re managing surplus product or quickly filling market gaps, our platform gives you a competitive advantage.”

Click here to see more...

Video: Cheapest States to Buy Farmland in America

The United States has more than 895 million acres of farmland, which includes all rural land tied to farming operations, from highly fertile Midwest cornfields to vast grazing ranges in the West, as well as the undeveloped rural land, which is often sold as ranches, homesteads, or uncultivated lots. Nowadays investing in rural land is very lucrative even billionaires like Bill Gates, Jeff Bezos, and Warren Buffett have bought up thousands of acres of farmland across America. In contrast to investors, agricultural companies, and business moguls, some buy farmland for their own requisites, like starting a small farmstead, creating a cottage, and becoming self-resilient. In this video we have ranked the top cheapest states to buy farmland according to the per-acre land value, which is accumulated from the United States Department of Agriculture. The USDA’s per-acre land values come from an annual survey, which is cross-checked with actual sales data, appraisals, and market trends to ensure accuracy. So here are The top Cheapest States to Buy Farmland.