FVGC’s 2025 conference sets direction for advocacy, trade and election readiness

The Fruit and Vegetable Growers of Canada (FVGC) concluded its 2025 Conference and Annual General Meeting (AGM) in Quebec City March 13, bringing together growers, industry leaders, and policymakers under the theme A Fresh Approach: Setting Goals, Achieving Success. This year’s meeting reinforced FVGC’s commitment to advocating for Canada’s fruit and vegetable sector as it navigates critical challenges, from the threat of U.S. tariffs to the opportunities presented by the upcoming federal election.

As uncertainty surrounding trade, food security, and the upcoming election grows, FVGC is reinforcing its advocacy efforts on multiple fronts—from ensuring fair market access to equipping growers with tools to engage policymakers.

With an election on the horizon, FVGC is strengthening its advocacy efforts to ensure fruit and vegetable growers' voices are heard in Ottawa. "The policies shaped by the next federal government will have lasting impacts on food security, trade, and the sustainability of the Canadian fruit and vegetable sector," said Marcus Janzen president of FVGC. "We are committed to working with policymakers to ensure they understand the challenges and opportunities facing fruit and vegetable growers and the essential role they play in feeding Canadians."