Genesus Global Market Report Canada January 2024

Jan 22, 2024

After a disastrous 2023 financially, Canadian producers are looking for a better 2024. The USDA projects that Canada’s pork production will decline a further -1.2% in 2024 and Farm Credit Canada anticipates producers are going to face tight margins until at least the summer. In the last couple of weeks financial projections for 2024 have changed rather dramatically (see charts below). These charts are projections for producers in Ontario for 2024. The first chart came out on January 3, 2024, and the second chart came out on January 10, 2024. As you can see for the calendar year 12 month average the projection went from a loss of $16.23 to $1.48 loss in the span of one week of projections. That dramatic change is positive news for a wounded industry and will hopefully continue in the direction where most of the 2024 calendar year will be profitable.

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.