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Genesus Global Market Report Canada January 2024

After a disastrous 2023 financially, Canadian producers are looking for a better 2024. The USDA projects that Canada’s pork production will decline a further -1.2% in 2024 and Farm Credit Canada anticipates producers are going to face tight margins until at least the summer. In the last couple of weeks financial projections for 2024 have changed rather dramatically (see charts below). These charts are projections for producers in Ontario for 2024. The first chart came out on January 3, 2024, and the second chart came out on January 10, 2024. As you can see for the calendar year 12 month average the projection went from a loss of $16.23 to $1.48 loss in the span of one week of projections. That dramatic change is positive news for a wounded industry and will hopefully continue in the direction where most of the 2024 calendar year will be profitable.

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A Day in the Life of a Barn Manager

Video: A Day in the Life of a Barn Manager


We go behind the scenes with Travis, a dedicated barn manager in Manitoba’s hog sector. He plays a key role in making sure pigs are well cared for, that operations run smoothly, and that his team stays safe and supported.

Discover how the role of a barn manager fits into the wider story of the pork industry’s impact in our province:
Over 22,000 Manitobans depend on the hog sector for for a high-quality, well-paying job.
The sector contributes more than $2.3 billion annually to Manitoba’s GDP.
It accounts for roughly 55% of all agriculture & food-manufacturing jobs in the province.

Want to explore a career in this fast-moving, meaningful industry? Visit www.manitobapork.com/careers to learn about opportunities, training pathways, and how you can be part of it too.