By Steve Koppes
New data sheds light on consumer perceptions of farms and firms in the food supply chain and provides an update on the sustainability of American diets, according to the September Consumer Food Insights Report (CFI).
The survey-based report from Purdue University’s Center for Food Demand Analysis and Sustainability (CFDAS) assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the U.S. The September CFI was co-authored with Lourival Monaco, research assistant professor of agricultural economics at Purdue.
“Consumers generally believe that groups within the food value chain act in their best interest,” said the report’s lead author, Joseph Balagtas, professor of agricultural economics at Purdue and director of CFDAS. “This belief is strongest for the agricultural production group — namely, farmers and ranchers.” This finding reflects positive sentiment toward farmers as expressed in the United Soybean Board’s 2021 consumer survey.
Source : purdue.edu