Producing beef at half the cost of farmers in the United States, the European Union and Australia is just one of the selling points of a huge farm in Paraguay that’s on the market. The price tag is a hefty $91 million, which breaks down to $66 million for the land and property and about $25 million for all stock, plant and equipment.
La Huella Farm, situated in the Gran Chaco region of Paraguay, about 90 miles northwest of Loma Plata, Paraguay, has been put on the market by its German owners. The farm extends to about 109,000 acres owned, and has another 112,000 acres under lease and 81,000 acres managed through capitalization agreements. In terms of stock, La Huella runs about 50,000 head of cattle including 18,000 breeding crossbred-beef cows mostly consisting of the Brahman, Zebu and Brangus breeds. About 80 staff members work at La Huella, with a number of them living on-site together with their families.
La Huella was purchased by Limited Liability Company (Ltd) back in 2010 as bare land. After gradual development of infrastructure and the herd, it was fully functionable by 2015. The current owners have decided to release the farm to the market now because beef prices continue to soar, plus the fact they are in their 70s.
German-born Andreas Lienert has been the CEO of the La Huella Group since 2015. He said the farm is an excellent investment opportunity for those with the skillset to take it further.
“La Huella operates a full-cycle cattle system that includes breeding, rearing and fattening,” he said. “While the farm originally began as a fattening operation, logistical challenges in sourcing a sufficient number of young cattle led to a strategic shift. Over the past years, the focus has moved toward breeding, and today the farm is primarily positioned as a supplier of high-quality calves.
“In addition, we are actively involved in genetic-development programs, with the main goal of producing our own breeding bulls. La Huella is also proud to own King George, a Brangus bull recognised as a world champion in his class.”
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