Interactive export catalogue launched

Aug 01, 2022

“Alberta Agriculture, Forestry and Rural Economic Development (AFRED) connects international importers, distributors and buyers located outside Canada with sellers in our agriculture and agri-food industries,” says Stefanie Braz, international initiatives officer with AFRED.

“Since the first edition in 2010, the Export Catalogue has historically been available electronically in a PDF format, and a printed version. The new modernized format is expected to increase awareness, use and accessibility. It will be updated throughout the year and no longer published in PDF or print.”

The online, interactive catalogue features Alberta agriculture and agri-food products and services exported internationally, and is accessed by trade commissioners around the world, Alberta trade offices and international buyers. Publishing the catalogue online was a collaborative project between AFRED’s Export Development Team and the Alberta.ca Team.

“Alberta’s agriculture equipment manufacturers, input suppliers, consultants and researchers have developed a reputation as innovative and knowledgeable product and service providers to the global marketplace. This catalogue connects potential buyers with Alberta product and service suppliers.”

Alberta agriculture and agri-food suppliers and processors can submit an application for review to list their products in the Export Catalogue. Products listed range from food and health products to agricultural products and services including equipment and supplies, animal feed, livestock, genetic material and fertilizers.

Source : Alberta

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.