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Let’s talk about the weather!

The average person spends eight minutes a day talking about the weather. I just looked it up.

I had done a handful of freelance articles for the Co-operator before coming on board as a staff writer in May. I’m a journalist by trade, and don’t have a ton of agriculture in my background. I knew I had a lot to learn about the nuts and bolts of a farming operation; about soil science and botany, weeds and diseases, and I was excited to start my new journey.

One subject I thought I had sufficient knowledge in was weather. Eight minutes per day for a lifetime adds up. So, I figured I could hold my own.

Of course, I knew weather played a role in agriculture. Whenever you’re talking about growing crops or raising livestock outdoors, the topic of weather is bound to come up. Even the most agri-ignorant city-slicker has shared the notion that rain, in spite of its negative effect on parades and the like, can at least be ‘good for the farmers.’

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Independent Seed, National Impact | On The Brink: Episode 9

Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.