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MANITOBA GOVERNMENT HIGHLIGHTS SUCCESS OF PROTEIN ADVANTAGE STRATEGY AT INAUGURAL ANIMAL PROTEIN SUMMIT

The Manitoba Protein Advantage Strategy has already attained more than 55 per cent of its key investment and job creation targets, Agriculture Minister Derek Johnson announced today at the inaugural Animal Protein Summit, which brought together industry, government and academia stakeholders to foster dialogue around sustainable protein systems.

“Our government recognizes that sustainable protein is the future and we are committed to continue working to build our province as a global protein supplier of choice,” said Johnson. “Manitoba was the first North American jurisdiction to develop a comprehensive strategy to advance sustainable protein, and I am pleased to report on our strategy’s significant achievements to date.”

The minister noted the strategy has already attracted over $823 million in new investments — 55 per cent of its goal — and created 912 new jobs — 59 per cent of its goal. The ongoing momentum of the strategy has been very positive, with partnerships from provincial, national and international businesses and organizations, added Johnson.

Animal protein is an essential pillar of the global food system, noted the minister, adding that the thriving sector brings substantial ecological, economic and societal benefits to Manitoba. The level and scope of investment happening around the province is remarkable, said Johnson.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.