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Massey Ferguson 8S Dyna E-Power becomes the first tractor to complete the Morocco Desert Challenge

 Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is thrilled to announce its MF 8S Dyna E-Power has become the first tractor to complete the Morocco Desert Challenge.

The modified tractor completed the course in 75th place out of 144 competitors in all categories and registered fourth from eight entrants in the truck category. The milestone feat emphasises how versatile and adaptable the MF 8S can be. This achievement compliments MF’s existing successes in the most demanding environments that highlight machine innovation, including the Antarctica 1 and 2 missions, the World Ploughing Record and on the humanitarian initiatives like the Tractor'Dak and Africa Track.

The team involved did a fantastic job preparing the tractor for this adventure and it demonstrates that the MF 8S can handle any obstacle and operate efficiently in every environment. We are thrilled to be the first tractor to complete this demanding race.” says Jérôme Aubrion, Director Marketing Massey Ferguson, Europe & Middle East. “The synergy between customer, dealer, and brand has been reflected throughout this achievement: it is a great example of how a customer idea shared with a dealer can became a successful story supported by the Massey Ferguson brand,” he concludes.

The adaption of the MF 8S from a premium agricultural tractor to rally-ready model was partly down to Gilles Kuffer, Director of Kufferagri Sàrl. He states that transforming a tractor into a racing machine was an incredible engineering challenge.

“This project highlights the skill of agricultural mechanics and everything these professionals can achieve,” says Gilles. “It’s an incredible human adventure, bringing together resources and skills around a shared goal. It wasn’t just the drivers who were involved; there was a complete team that enabled the tractor to set off again each day. The attention and enthusiasm from the public has also been a real pleasure.”

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AgTech Innovation at Canada's Outdoor Farm Show

Video: AgTech Innovation at Canada's Outdoor Farm Show


Welcome to Canada’s Outdoor Farm Show AgTech Breakfast. This annual Ontario outdoor farm show has always been a place where innovation thrives.

The AgTech Breakfast takes place every September to create a space where farmers and representatives from startup companies can meet and discuss innovations that bring new options to the agriculture industry. This is a great opportunity for attendees of this event to see what’s new.

At the AgTech Breakfast, attendees hear from a panel of companies, followed by a casual discussion session where farmers and representatives from startup companies can discuss new technology related to farming and share opportunities and challenges that impact Canadian agriculture.

One company featured at the 2024 AgTech Breakfast at Canada’s Outdoor Farm Show was VETSon. This company connects producers and veterinarians for one-on-one consultations through online and app technology to improve options for livestock management.