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Mucci Farms acquires 150-acre Greenhill Produce

Mucci Farms has acquired Greenhill Produce, a state-of-the-art, nearly 150-acre greenhouse facility in Kent Bridge, Ontario. As part of the newly established Cox Farms company, Mucci Farms continues to push the boundaries of sustainable agriculture, surpassing more than 650 acres of greenhouses in Canada and the United States, helping to make Cox Farms the largest owner of greenhouse acreage in North America. 

Following the recent acquisition of Hacienda Farms, a 160-acre facility in Coatsworth, Ontario, the Greenhill Produce acquisition reinforces the company's objective of being the leading supplier of sustainably grown fresh fruits and vegetables in North America. 

"We've had the privilege of working closely with Greenhill for many years, so we know firsthand the exceptional quality of both their facilities and their crops," said Bert Mucci, CEO of Mucci Farms. "Bringing Greenhill into the Mucci family enhances our supply chain to offer more reliable supply for our partners." 

Founded in 2000 as a six-acre greenhouse, Greenhill Produce has grown into a premier greenhouse grower. With best-in-class farming practices and cutting-edge robotics and automation, the first-generation family farm sets a high standard for quality and innovation.  

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Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies