NAEDA Launches Iron Circle: Where Dealers Sharpen Each Other

The North American Equipment Dealers Association has launched Iron Circle, an exclusive performance group for dealers who are no longer satisfied measuring themselves against average.

Iron Circle brings the right dealers into a confidential environment built around honest conversations, real performance data and meaningful accountability. It is not another meeting. It is not another class. It is where successful dealers challenge one another to become better. “Dealers don’t need more theory,” said Tom Healy, Vice President of Dealer Institute. “They need trusted peers who understand their business, experts who know how to challenge their thinking, and accountability that follows them home. That is what Iron Circle was built to deliver."