Farms.com Home   News

New Holiday Campaign Celebrates Beef

The Kansas Beef Council (KBC) is launching a special version of the “Beef Brings Us Together” campaign to celebrate the role beef plays in holiday meals, while reminding consumers of the hardworking families behind every cut. The campaign will run in November and December, appearing on billboards, connected TV and social media.

KBC has placed six holiday-themed billboards across Kansas. Each design evokes the tradition and pride of a beef-centered holiday meal. With phrases like “Joy. Served Medium Rare.”, “Beef. Made for Holiday Tables.” and “Beef. Seared Into Every Tradition.”

Click here to see more...

Trending Video

Same Grit, New Name: A Conversation with Ryan Calistro of Bower Ag

Video: Same Grit, New Name: A Conversation with Ryan Calistro of Bower Ag

Swine Leaders Live, we sit down with Ryan Calistro, President of Bower Ag, to discuss a major brand transition in the ag construction and solutions space—and what it means for swine producers. Bower Ag represents a new, unified identity, bringing together Ag Property Solutions, Dairy Specialists, and The Dairy Solutions Group under one name. But as Ryan explains, this isn’t about change for the sake of change—it’s about strengthening what already works and delivering more value to producers.

We dive into:

• What Bower Ag is and why the transition was made

• What stays the same for longtime customers

• How combining multiple businesses creates new opportunities for producers

• What today’s producers are asking for—and how Bower Ag is responding

• Key insights heading into World Pork Expo

If you’ve worked with APS before—or are evaluating partners for your next project—this conversation provides a clear look at where Bower Ag is headed and how they’re positioning themselves for the future.