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New investment to support Québec's agri-food tourism offer abroad

SAINT-PIERRE -L'ÎLE-D'ORLÉANS, QC - Canada Economic Development for Quebec Regions (CED)
The ÉCONOMUSÉE Network Society will receive a non-repayable contribution of $ 600,000 over three years from Canada Economic Development for Quebec Regions (CED).
Thanks to this financial assistance, the ÉCONOMUSÉE Network Corporation will be able to implement a strategy of marketing local agri-food products outside Quebec in partnership with ten tourism organizations. This strategy will include, for example, organizing trade missions, and participating in fairs and trade shows abroad to attract international customers. The menu also includes the production of marketing and advertising campaigns, as well as media placement including the Web and social networks.
Mr. Joel Ligthbound, Member of Parliament for Louis-Hébert and Parliamentary Secretary to the Minister of Finance, made the announcement today.
This project, entitled "Local Flavors", enhances the efforts of tourism associations and their members to increase the reputation of local agri-food products outside Quebec and internationally: cheese, seafood and northern berries. , ciders and wines, and other delicacies from here. Thanks to the support of projects such as this one, visitors will be able to experience the adventure of gourmet tourism and discover the craftsmanship of craftsmen in the shops-boutiques of Quebec.
"By supporting projects such as the ÉCONOMUSÉE Network Society, the Government of Canada is allowing visitors to discover the richness of our traditions. Such projects help our artisans to showcase their expertise, to share their passion and to live it, and to contribute to the promotion of our cultural heritage internationally. "
Joël Ligthbound, Member of Parliament for Louis-Hébert and Parliamentary Secretary to the Minister of Finance
"Agritourism is a growing business sector. By helping organizations such as the ÉCONOMUSÉE Network Society, we intend to make Québec an agritourism destination of choice. This approach generates wealth in communities and creates or maintains good jobs for the middle class. "
The Honorable Navdeep Bains , Minister of Innovation, Science and Economic Development and Minister responsible for CED
"Agritourism and gourmet tourism are now selection criteria in choosing a destination for more and more international tourists. The Société du réseau ÉCONOMUSÉE and its partners in tourism associations want to bring rich experiences of culinary discoveries and exciting encounters with talented chefs, producers and local artisans in Quebec and promote the many markets, festivals, events , gourmet roads and territories that, at the rhythm of the seasons, highlight the range of local flavors of Quebec. CED support will help achieve the goals set by the partners. "
Carl-Éric Guertin, Executive Director, ÉCONOMUSÉE Network Society
"The Alliance is delighted with CED's investments in the collective project, which are making a tangible contribution to making Québec a world-class travel destination. We also salute the ongoing collaboration and the contribution of the associative partners who come together in this initiative to market the Saveurs local experience under the QuebecOriginal brand in markets outside Quebec. "
Source : Newswire