By Devyn Raver
Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural Economics as an associate professor. Her work examines how policy, marketing and retail contexts influence consumer decision-making processes for food, using methodologies from behavioral and experimental economics.
Van Loo joins Purdue through the talent-based Moveable Dream Hires program, which is designed to attract high-performing, top-caliber faculty to the university to further strengthen research and innovation across disciplines.
"Her work adds an exciting dimension by expanding research leadership in consumer demand and consumer behaviors, especially surrounding healthy food choices and food systems economics through data-driven insights into how consumers value and respond to food attributes and labeling,"
explained Nicole Widmar, professor and department head of agricultural economics.
Source : purdue.edu