Nothing for the bin

Peak of the Market has no interest in feeding Canada’s food waste problem, especially when food insecurity is so high.

Pamela Kolochuk, CEO of the vegetable marketer, said the company has an internal policy where no food goes in the garbage. Instead, Peak of the Market has developed a network of charitable avenues to use up unsold produce, and alternative endpoints for produce no longer fit for human consumption.

“We’re donating product that doesn’t meet retail specs,” she said. “There’s nothing wrong with it, other than it’s ugly or it’s misshapen. Unfortunately, the food industry in Canada is very pretentious. Consumers are very pretentious. Everything has to be perfect.