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NPPC Launches ‘Pork O’ Clock’ Campaign To Highlight Importance Of Usmca Agreement

Today, the National Pork Producers Council (NPPC) launched a dynamic new campaign, “It’s Pork O’ Clock Somewhere,” to highlight the importance and benefits of the U.S.-Mexico-Canada (USMCA) trade agreement. The campaign focuses on pork and the many ways it’s enjoyed across North America.
 
“Ratification of USMCA is the top priority for U.S. pork producers and there is no better way to highlight its importance than a campaign that illustrates how pork is enjoyed across United States, Canada and Mexico,” said David Herring, NPPC president and a pork producer in Lillington, N.C. “A USMCA agreement provides much-needed market certainty for U.S. pork producers, ensuring zero-duty market access to two of our largest export markets.”
 
Last year, more than 40 percent of U.S. pork exported went to Canada and Mexico. The campaign thanks lawmakers for making USMCA ratification this year a priority and highlights the history behind pork-related dishes in the United States, Mexico and Canada.
 
 
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How the PRRS-resistant pig provides innovation and impact for farmers – full-length film

Video: How the PRRS-resistant pig provides innovation and impact for farmers – full-length film


What is the real-world impact of innovations like the PRRS-resistant pig for producers, scientists and the entire pork industry? For the Chinn family, sixth generation hog farmers in Missouri, who have dealt with devastating PRRS breaks before, the possibility of eliminating PRRS means the promise of passing the farm down to the next generation. For university researchers like Dr. Alison Van Eenennaam at UC Davis, it means scientists could use genetics to precisely decrease animal disease. And for consumers, it means the pork on your plate is no different, except for its resistance to disease.