NPPC Launches ‘Pork O’ Clock’ Campaign To Highlight Importance Of Usmca Agreement

Today, the National Pork Producers Council (NPPC) launched a dynamic new campaign, “It’s Pork O’ Clock Somewhere,” to highlight the importance and benefits of the U.S.-Mexico-Canada (USMCA) trade agreement. The campaign focuses on pork and the many ways it’s enjoyed across North America.

 

“Ratification of USMCA is the top priority for U.S. pork producers and there is no better way to highlight its importance than a campaign that illustrates how pork is enjoyed across United States, Canada and Mexico,” said David Herring, NPPC president and a pork producer in Lillington, N.C. “A USMCA agreement provides much-needed market certainty for U.S. pork producers, ensuring zero-duty market access to two of our largest export markets.”

 

Last year, more than 40 percent of U.S. pork exported went to Canada and Mexico. The campaign thanks lawmakers for making USMCA ratification this year a priority and highlights the history behind pork-related dishes in the United States, Mexico and Canada.

 

 

Video: Dr. Jay Johnson: Bioenergetics of Heat Stress in Sows

The Swine Health Blackbelt Podcast, Dr. Jay Johnson from the University of Missouri explores the bioenergetics of heat stress in gestating sows and how it affects growth and fat deposition. He discusses energy partitioning, thermoregulation, and genetic strategies to improve thermal tolerance without compromising productivity. Listen now on all major platforms!

"Gestating sows under heat stress grow faster than those in thermoneutral conditions, with much of that growth going into backfat."

Meet the guest: Dr. Jay Johnson earned his Ph.D. from Iowa State University and is now an Associate Professor of Animal Welfare and Stress Physiology at the University of Missouri. His research focuses on heat stress, swine productivity, and practical welfare innovations through physiology and genomics.