NPPC requests federal intervention to increase pork exports

Jul 24, 2023

Amid one of the worst pork market downturns in recent memory, the National Pork Producers Council is requesting the federal government's help to increase export opportunities. NPPC and the Minnesota Pork Producers Association submitted a joint statement to Congresswoman Michelle Fishbach (R-Minn.) outlining the challenges in the pork industry and requesting assistance.

"Trade is vital to America's pork producers, who annually export about a quarter of their total production to more than 100 countries," the groups said. "[P]olicies that foster the free flow of goods and expand export markets – mostly through trade agreements – are critical to the continued success of America's pork producers, U.S. agriculture and the overall American economy. … To benefit America's farmers and grow U.S. exports, such trade deals must address market access and must eliminate tariffs on and non-tariff trade barriers to U.S. pork and other U.S. agricultural products."

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Video: What Drives Pork Eating Quality - Dr. Ben Bohrer

In this episode of The Swine it Podcast Show Canada, Dr. Ben Bohrer from The Ohio State University discusses what shapes consumer experience with pork. He explains why juiciness and flavor matter, how stunning and chilling affect pork quality, what consumer research reveals about pork chops, and why education and guidance on pork preparation are critical to improving demand. Listen now on all major platforms!

"Consumer education may be one of the pork industry’s biggest opportunities to improve eating experience."

Meet the guest: Dr. Ben Bohrer / ben-bohrer-57b35bb2 is an Associate Professor of Meat Science and Muscle Biology at The Ohio State University and Owner/Operator of Meat Science Solutions, LLC. He earned his Ph.D. in Animal Sciences from the University of Illinois at Urbana-Champaign and his M.S. and B.S. from The Ohio State University. His work connects animal science, food science, meat quality, processed meats, and consumer eating experience. Learn more from Dr. Ben Bohrer on The Swine it Podcast Show Canada, available on all major platforms.