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Opinion: Beef breeding must aim for profitability

I was reading a blog post by Doug Ferguson of Beef Magazine recently when I stumbled upon a statement that will likely offend some friends of mine.

Ferguson wrote, “seed stock are cattle the industry needs; registered cattle chase the fads and show banners.”

This brings me to my question: are you investing in a seed stock operation and adding value to the cattle industry? Or are you investing in a registered cattle operation? We often get wrapped up in the fads created and desired in the show ring, but we are hurting the overall well-being of the industry by continuing to breed traits that either have no added benefit to our businesses’ annual profit or severely hinder that profit — not to mention if profit is even present in the business.

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Lanxess Showcases Biosecurity in Action at World Pork Expo

Video: Lanxess Showcases Biosecurity in Action at World Pork Expo

At the 2025 World Pork Expo, Dr. Gisele Ravagnani of Lanxess joined Rachel for an engaging booth interview and live demonstration. The session began with a quick overview of Lanxess products and branding, followed by a hands-on outdoor demo in the barn area. Dr. Ravagnani showcased how to properly mix the product and apply it using a hand sprayer, foot bath, and surface treatment. The combination of visuals and real-world application gave producers a clear, practical look at how these solutions can be used on-farm, with Rachel guiding the conversation through educational, hands-on questions.