Peak of the Market donated more than 1.6M pounds of produce to Canadian food banks in 2025

Mar 04, 2026

Winnipeg-based Peak of the Market donated 1,622,528 pounds of vegetables ($5,711,000 in value) to food banks across Canada in 2025. As part of its commitment to community and sustainability, Peak of the Market donates produce that can’t be sold on store shelves but is still perfectly fine to eat.

“Our mission is built entirely around vegetables, and ensuring people can access them is fundamental to who we are,” said Pamela Kolochuk, CEO of Peak of the Market. “We want our community to know that we have multiple ways of accessing vegetables through our donation programs to food banks, and also directly through the monthly pack outs we do in partnership with the Winnipeg Blue Bombers.”

While Harvest Manitoba is the primary receiver of vegetable donations, every week to support individuals in need, Peak of the Market runs three community initiatives to help generate additional donations:

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Video: California Farm Bureau 2025 Farm Dog of the Year Contest Winner - Willy - CAFB 107th Annual Meeting

Meet Willy: California Farm Bureau’s 2025 Farm Dog of the Year!

We’re excited to introduce Willy, a miniature long-haired dachshund with a big heart and even bigger courage, and the Grand Prize winner of this year’s Farm Dog of the Year Contest!

Willy may be small, but he’s become an indispensable partner on owner Marshal Hagedorn’s forestry and cattle operations in Shasta, Tehama, and Siskiyou counties. Adopted in 2023, he quickly found his place on the ranch, helping manage critters, tagging along for long days in the woods, and offering unwavering companionship during demanding logging work.

Willy has even taken naturally to moving cattle, surprising calves (and more than a few full-grown cows!) with his burst of energy from the tall grass. As Marshal put it: “He goes with me everywhere every single day.”

Congratulations to Willy and his family, a perfect example of how every good farm dog, no matter the size, helps keep California agriculture running strong.