Protein Industries Canada and Nurasa Launch Program to Expand Global Reach of Canadian Plant-Based Companies into the Asia-Pacific Market

Aug 08, 2025

Today at an event in Singapore, witnessed by Minister MacDonald, Minister of Agriculture and Agri-Food Canada, Protein Industries Canada announced a new international partnership with Nurasa, a leading food innovation and commercialization partner based in Singapore. The partnership will help Canadian companies accelerate entry into the fast-growing Asia-Pacific market—one of the world’s largest and most dynamic regions for plant-based food innovation.

"Canadian innovation is driving the global shift toward sustainable food solutions.” Said the Honourable Melanie Joly, Minister of Industry and Minister responsible for Canada Economic Development for Quebec Regions. “By supporting our plant-based companies as they expand into new markets like the Asia-Pacific, we are helping them scale up, create good jobs at home, and showcase Canadian expertise on the world stage. This partnership is another example of how the Global Innovation Clusters are helping Canadian businesses succeed both at home at abroad, driving Canada’s leadership in industries of the future."

“Canada is a leader in agricultural innovation, and Protein Industries Canada is at its forefront. In partnering with Singapore’s Nurasa, these two organizations have created the Asia-Pacific Market Entry Program, which will fast track opportunities for Canadian plant-based ingredient and food companies to bring their products directly to this important market. This new program will help the sector realize its multi-billion-dollar potential and advance our goal of strengthening collaboration with reliable trading partners around the world,” said The Honourable Heath MacDonald, Minister of Agriculture and Agri-Food.

The new Asia Pacific Market Entry Program will support Canadian plant-based ingredient and food companies in preparing their products for launch in Singapore and across the broader Asia-Pacific region. The program will accelerate market entry by offering tailored market insights, product development and formulation support, and access to Nurasa’s state-of-the-art facilities and network of commercialization partners.

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Video: A Farm Song (Busy) | Parody of A Bar Song (Tipsy) by Shaboozey

Lyrics:

My days begin with workin’, Alarm’s at 5 o’clock,
I Fill 5 gallon buckets, The feeders and the troughs,
This five to nine ain’t workin’, why the heck do I work so hard?,
I can’t worry ‘bout health problems, I can sleep in when I’m gone,

One, here comes the two to the three to the four,
Tell em’ ‘buy another cow, we need plenty more’,
Blue jeans are gettin’ dirty, what else could I ask for,
Oh my, more chores

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
There’s another flock of sheep that still needs feed,
Everybody on the farm gettin’ busy,

Everybody on the farm gettin’ busy,
Everybody on the farm gettin’ busy,

I’ve been working pretty stressed but,
I ain’t changing for some cash,
Lord knows that I’m very blessed (More chores),
But I gotta say it’s hard,
Workin’ outside gettin’ charred,
Living out here on the farm, (more chores)

One, here comes the two to the three to the four,
Tell em’ ‘buy another cow, we need plenty more’,
Blue jeans are gettin’ dirty, what else could I ask for,
Oh my, more chores

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history
There’s another 20 chickens that still need feed,
Everybody on the farm gettin’ busy,

Everybody on the farm getting’ busy,
Everybody on the farm gettin’ busy,

Fun, here on ranch that’s what you can’t ignore,
Might be pretty hard but I love it to its core,
Flannel’s gettin’ dirty, what else could I ask for,
Oh my, more chores (Tell ‘em sing with me)

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
There’s another flock of sheep that still needs feed,
Everybody on the farm gettin’ busy,
Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
Watching cattle in the dark, don’t miss me,
Everybody on the farm gettin’ busy,
(Yeeeeeehaw)
Everybody on the farm gettin’ busy,
Everybody on the farm gettin’ busy,
It’s the best bro, go get yourself a farm