Locally grown food and agritourism experiences are shaping the future of farming in Alberta. With robust support from the Ministry of Jobs, Economy, Trade and Immigration (JETI), the Alberta Farm Fresh Producers Association (AFFPA) is launching a dynamic new initiative to bolster Alberta’s small family farms and agritourism sector. This program aims to connect consumers with local farms and local food, diversify farm income through agritourism and strengthen Alberta’s food supply chain. Its creation is made possible thanks to a $300,000 grant provided by Alberta’s government through the Northern and Regional Economic Development Program.
“The Northern and Regional Economic Development Program is empowering communities to attract investment, grow economies and create high-value, stable jobs for Albertans. This program unlocks new opportunities for Albertans in every corner of the province, ensuring Alberta remains the best place to live, work, invest and raise a family.” Joseph Schow, Minister of Jobs, Economy, Trade and Immigration.
In rural Alberta, agritourism is not just a charming day out. It’s a lifeline for farmers and communities. Agritourism allows farmers and ranchers to supplement or reinvent their businesses, remain financially viable and even thrive through diversification.
The Alberta-Grown Food and Agritourism Growth Initiative provides new supports for small family farms across Alberta looking for new revenue streams to support their operations by participating in tourism and the visitor economy. Staycations in Alberta have become increasingly popular, especially as people look for ways to explore their local surroundings without extensive travel, and international travelers are looking for destinations off the beaten track.
“Agritourism represents a significant opportunity for rural communities to experience the many benefits of a thriving visitor economy — from job creation and entrepreneurial opportunities to more municipal revenues and amenities that help communities thrive. The Alberta-Grown Food Agritourism Growth Initiative will help Alberta capture the growing global demand for taste of place experiences by showcasing the world-class food and hospitality our province has to offer.” Jon Mamela, Chief Commercial Officer, Travel Alberta.
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