Canadians’ trust in the domestic food system is rising, with nearly half of Canadians now believing the system is headed in the right direction, according to new data from the Canadian Centre for Food Integrity’s (CCFI) 2025 Public Trust Research.
The report shows that 45% of Canadians feel positive about the direction of the food system — a 14-point jump from last year’s 31%, marking the strongest level of confidence in five years, the CCFI said in a release Tuesday.
But context matters. Much like the “support Canada” movement during the COVID-19 pandemic, this year’s survey was conducted amid a new wave of pro-Canada sentiment, fueled by trade tensions and global political uncertainty, the release added.
“While the circumstances differ from 2020, the outcome is similar: the essential but often under-appreciated role of Canada’s food system has once again been thrust into the spotlight,” said Ashley Bruner, CCFI’s Director of Research and Stakeholder Engagement. “Positive impressions are rising, but they remain fragile.”
The study highlights that scientists (44%) and farmers (42%) continue to hold the highest trust ratings among Canadians, underscoring the importance of transparency, research, and evidence-based communication in maintaining credibility. However, CCFI cautions that maintaining this momentum will require more than short-term visibility.
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