"SAVOUR ONTARIO AT HOME" CAMPAIGN: DELICIOUS RECIPES DELIVERED TO ONTARIANS

Jul 28, 2020

Dairy Farmers of Ontario’s (DFO) new culinary brand Savour Ontario has pivoted in response to the COVID-19 pandemic, along with DFO’s other marketing campaigns and strategies. The new campaign, “Savour Ontario at Home,” began in mid-April shortly after everyday life changed for Canadians.

Over the past three months, the new campaign included social media, website posts and recipes—content that was all about home cooking and baking with dairy. The “Savour Ontario at Home” campaign brought professional skills to the home kitchen, teaching people the basics can be anything but basic. The campaign featured recipes created by local, well-know and well-loved chefs and tastemakers.

“Savour Ontario at Home” wrapped up in July with the release of its digital recipe collection, which has more than 60 recipes including dairy ingredients, from Ontario culinary professionals. The recipe collection was emailed to more than 24,000 consumers who signed up for home culinary content during the pandemic.

Source : DFO

Video: How to Maximize Swine Profitability with U.S. Soy

Are you looking for ways to maximize profitability in swine production? Leading animal nutritionists talk about the "soy effect," asserting the value of using soybean meal (SBM) made from U.S. Soy when formulating feed rations. In this video, Dr. David Rosero, assistant professor at Iowa State University, explains the soy effect and four key reasons for including soybean meal in swine diets for optimal performance and profitability.

Four Pillars of Soybean Meal in Swine Nutrition:
1. Energy Contribution of Soybean Meal in Commercial Diets
2. Soybean Meal as a Functional Bioactive for Animal Health
3. Soybean Meal as a High-Value Protein Source During Late Finisher Diets
4. Soybean Meal-Based Diets to Mitigate Summer Weight Dip
The proven consistency and quality exhibited by U.S. Soy makes for a superior nutritional bundle in animal nutrition, offering a reliable source of protein and energy for high-performing swine.