"SAVOUR ONTARIO AT HOME" CAMPAIGN: DELICIOUS RECIPES DELIVERED TO ONTARIANS

Jul 28, 2020

Dairy Farmers of Ontario’s (DFO) new culinary brand Savour Ontario has pivoted in response to the COVID-19 pandemic, along with DFO’s other marketing campaigns and strategies. The new campaign, “Savour Ontario at Home,” began in mid-April shortly after everyday life changed for Canadians.

Over the past three months, the new campaign included social media, website posts and recipes—content that was all about home cooking and baking with dairy. The “Savour Ontario at Home” campaign brought professional skills to the home kitchen, teaching people the basics can be anything but basic. The campaign featured recipes created by local, well-know and well-loved chefs and tastemakers.

“Savour Ontario at Home” wrapped up in July with the release of its digital recipe collection, which has more than 60 recipes including dairy ingredients, from Ontario culinary professionals. The recipe collection was emailed to more than 24,000 consumers who signed up for home culinary content during the pandemic.

Source : DFO

Video: WARNING! Rough Start To Breeding Season!!

WARNING! Sheep Breeding Season Begins With A Bang! Breeding season is officially underway at Ewetopia Farms, but it didn’t exactly start the way we planned!

This vlog begins with us sorting through our rams to find the perfect match for a customer’s breeding program. What should have been routine quickly turned dangerous when one of our more nervous rams panicked. In seconds, Arnie’s knee was injured, and then I was slammed hard onto the concrete floor — both of us taken down by one ram!

Thankfully, it was just bruises, but it’s a reminder of how unpredictable and powerful mature rams can be. Once we recovered, it was time to get back to the real work — the start of breeding season.

We sorted the ewes into four breeding groups (two Suffolk and two Dorset), checking parentage as they ran through the chute, deworming those that needed it, and setting aside thinner ewes for session two of breeding season in a month’s time.This staggered approach keeps lambing organized and prevents overcrowding in the barns.

From rogue rams to the excitement of new breeding groups, this episode is full of action. Stay tuned for the next vlog, where we’ll share how we chose the rams for each group!