Dairy Farmers of Ontario’s (DFO) new culinary brand Savour Ontario has pivoted in response to the COVID-19 pandemic, along with DFO’s other marketing campaigns and strategies. The new campaign, “Savour Ontario at Home,” began in mid-April shortly after everyday life changed for Canadians.
Over the past three months, the new campaign included social media, website posts and recipes—content that was all about home cooking and baking with dairy. The “Savour Ontario at Home” campaign brought professional skills to the home kitchen, teaching people the basics can be anything but basic. The campaign featured recipes created by local, well-know and well-loved chefs and tastemakers.
“Savour Ontario at Home” wrapped up in July with the release of its digital recipe collection, which has more than 60 recipes including dairy ingredients, from Ontario culinary professionals. The recipe collection was emailed to more than 24,000 consumers who signed up for home culinary content during the pandemic.
Source : DFO