SENSIBLE HOT DOGS RAISES $11.99 MILLION TO REINVENT AMERICA'S STREET FOOD AND PUT 36 MINUTES BACK ON YOUR LIFE

Jan 20, 2023

Sensible Hot Dogs (the "Company" or "Sensible"), an innovative plant-based hot dog company focused on changing the playing field around America's street food, is pleased to announce that, to date, it has raised $11,990,000 in non-brokered private financings. Sensible went public on the NEO Exchange on December 22, 2022, under the trading symbol "HOTD", Sensible Meats Inc. (NEO: HOTD).

"Sensible has attracted start-up capital to fuel its food innovation and go-to-market strategy. The Company is well capitalized to launch its operations with goals to disrupt the hot dog market. We've taken out all the not-so-great ingredients from the hot dog that are infamously mysterious and created a healthier and tastier frank. The revolution in nutrition, taste, and reduced environmental impact starts with us," commented Shawn Balaghi, CEO of the Company.

According to The National Hot Dog and Sausage Council (NHDSC), Americans consume about 20 billion hot dogs every year. Yes, that much.

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Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies