SENSIBLE HOT DOGS RAISES $11.99 MILLION TO REINVENT AMERICA'S STREET FOOD AND PUT 36 MINUTES BACK ON YOUR LIFE

Jan 20, 2023

Sensible Hot Dogs (the "Company" or "Sensible"), an innovative plant-based hot dog company focused on changing the playing field around America's street food, is pleased to announce that, to date, it has raised $11,990,000 in non-brokered private financings. Sensible went public on the NEO Exchange on December 22, 2022, under the trading symbol "HOTD", Sensible Meats Inc. (NEO: HOTD).

"Sensible has attracted start-up capital to fuel its food innovation and go-to-market strategy. The Company is well capitalized to launch its operations with goals to disrupt the hot dog market. We've taken out all the not-so-great ingredients from the hot dog that are infamously mysterious and created a healthier and tastier frank. The revolution in nutrition, taste, and reduced environmental impact starts with us," commented Shawn Balaghi, CEO of the Company.

According to The National Hot Dog and Sausage Council (NHDSC), Americans consume about 20 billion hot dogs every year. Yes, that much.

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Video: Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

One of the highlights at the 2026 American Farm Bureau Federation Convention in Anaheim, California, was an address by U.S. Secretary of Agriculture Brooke Rollins. During her remarks, she thanked America’s farmers and ranchers and said the Trump Administration is fully aware that food security is national security.

She also acknowledged the challenging times in Farm Country with low commodity prices and high input costs and said that’s why the President stepped in to help with the recent Bridge Assistance Program.

Montana Farm Bureau Federation Executive Vice President Scott Kulbeck says that Farm Bureau members are appreciative of the help and looks forward to working with the American Farm Bureau Federation and its presence in Washington, DC to keep farmers and ranchers in business.

Secretary Rollins said the Trump Administration is also committed to helping ranchers build back America’s cattle herd while also providing more high-quality U.S. beef at the meat case for consumers.

And she also announced more assistance for specialty crop producers who only received a fraction of the $12 billion Farmer Bridge Assistance (FBA).

It’s important to note that producers who qualify for Farmer Bridge Assistance can expect the Farm Service Agency to start issuing payments in late February. For more information, farmers and ranchers are encouraged to contact their local USDA Service Center.