SK Stock Growers Partners with Cherry Insurance AgSecure on Unique Livestock Coverage

 

Saskatchewan Stock Growers Association (SSGA) and Cherry Insurance AgSecure (Cherry) have teamed up to launch an exclusive livestock insurance product for SSGA members, the Saskatchewan Stock Growers Association announced at its Annual General Meeting and Convention underway yesterday in Swift Current.

 

“This livestock mortality insurance is another way to get value from being a SSGA member. For the producer, it’s a very comprehensive, yet affordable insurance product,” stated SSGA President Shane Jahnke at the announcement.

 

“We’re proud partners with SSGA on this exclusive coverage,” said Vern Randall from Cherry.

 

The partnership between SSGA and Cherry was developed in response to last year’s wildfires with additional input coming from producers seeking an alternative, low-cost insurance option to protect against mass losses.

 

“This program is unique to anything on the insurance market because it offers a higher deductible option than traditional packages which reduces premiums and makes it very affordable,” Randall added.

 

The program is set up with two tier options. SSGA members will have the option to take advantage of Cherry’s whole farm insurance package which includes the discounted livestock coverage, or they have the option of purchasing a stand-alone livestock-only policy. Members can further customize the deductibles to suit their individual needs and budget. Regardless of how the policy is set up, members will receive significant cost savings and enhanced coverage compared to the general insurance market.

 

This insurance package includes coverage for death or loss due to a large range of events from the most common – fire, wind, lightening and drowning – to extraordinary events – accidental shooting, dog attack and malicious mischief, among others. Cherry also is offering additional optional coverage for entrapment, escape, mutilation and loading and unloading. 

 

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.