Syngenta Vegetable Seeds is hosting its first Future of Veg Events, August 12-15, 2025, bringing a new era of vegetable innovation to growers, processors, and retailers worldwide. For the first time, visitors will be able to view products in three locations across the U.S.
"The feedback we receive from our customers year-round helps drive our decisions in the field, greenhouse, and lab,” said Fernanda Ferraro, Syngenta Vegetable Seeds territory brand and customer head, U.S. and Canada. “At Future of Veg, we’re excited to once again partner with our growers and customers to showcase the innovations we know matter to them.
“By hosting in three locations, we’re thrilled to show varieties in the conditions and geographics in which they grow to show visitors real-world trials.”
The Future of Veg brings together industry leaders, breeders, and growers, to discover groundbreaking opportunities for vegetable production. Visitors will get a sneak peek at the blockbuster varieties of tomorrow, today. Each location specializes in the crops common to the geography:
- August 12-14, Plainfield, Wisconsin will feature sweet corn technologies including Attribute® II, TripleSweet, and a lineup of hybrids specially designed for processing. The green bean portfolio features disease resistance and varieties bred for freezing and canning excellence.
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