Three new companies join Canadian Prairies Trusted Advisor Partnership

May 20, 2025

The Canadian Prairies Trusted Advisor Partnership (TAP), an agronomist-led training program to improve soil health on the Canadian Prairies, welcomes three new companies: Oatly, Bob’s Red Mill, and Grain Millers. These members will help to further the development of TAP’s conservation agriculture curriculum on the Prairies, a curriculum that answers the demand for comprehensive training in sustainable agrology.

“As a grower advisor for Grain Millers, I can personally attest to the importance of the work of TAP in filling advisory knowledge gaps and increasing producer access to soil health resources,” says Olivia Kennedy, crop sciences manager with Grain Millers. “We look forward to the impact we will see across the Prairie landscape and further supporting growers in improving the health of their soils.”

Co-designed by agronomists, independent ag experts and leading conservation groups, the Canadian Prairies TAP training combines video-based modules and readings with weekly live discussions.

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Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies