U.S. Dairy Exports a Sustainable Success, USDEC’s Harden Says

Apr 27, 2021

A career devoted to agricultural sustainability – capped by a stint as the U.S. Deputy Secretary of Agriculture – has prepared new U.S. Dairy Export Council President and CEO Krysta Harden well for her new role. Dairy’s stewardship at home is a powerful message to boost sales abroad, she says – and that story is becoming ever-more-important to hear as dairy’s critics try to shape global agriculture.

“Our future is exciting,” she said. “I think we have great products. I think our farmers are the most productive in the world. They’re ready to meet the challenges of the world. And there’s a great demand for what we produce. And so we’ve got to be there, we’ve got to be in those markets, we’ve got to be building trust, building our reputation, building our image.”

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.