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US Government Look To Take Meat Processors To Task

The US government is preparing to do battle with a handful of companies it says holds too much control when it comes to the price of meat and poultry.

President Joe Biden joined by USDA secretary Tom Vilsack, announced a four point plan to bring back competition to the industry and raise the prices that producers receive for their animals. There are groups on this side of the border that are suggesting the Trudeau government should be doing the same.

The US meat institute was quick to issue its' own statement following Biden's meeting on Monday. It says the US government is ignoring the real issue that packing plants and processors in the states are facing and that's a critical labour shortage. That's also an issue here as some plants in eastern Canada have a 40 percent vacancy rate. It's not quite that bad in Alberta, but it's getting there.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.