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USDA Launches "Protect Our Pigs" Campaign to Support the Pork Industry, Pig Owners, Veterinarians in the Fight Against African Swine Fever

The United States Department of Agriculture's (USDA) Animal and Plant Health Inspection Service (APHIS) announced today new efforts to help prevent the introduction and spread of African swine fever in the U.S. Through an outreach and awareness campaign called "Protect Our Pigs," APHIS will support commercial pork producers, veterinarians, and pig owners with information and resources to help safeguard America's swine population and the pork industry.

African swine fever is a deadly, highly contagious viral disease that affects both domestic and wild pigs. It does not impact human health but quickly spreads between swine populations. People can also unknowingly spread the disease on their clothing, farming equipment, or by transporting uncooked pork products. African swine fever has never been detected in the U.S. but has recently been confirmed in countries as close as the Dominican Republic and Haiti. There is no treatment or effective vaccine for the disease.

"African swine fever is already devastating pork industries and economies around the globe, and if detected in the U.S., it could ravage our swine population, nation's pork industry, and farming communities," said USDA Under Secretary for Marketing and Regulatory Programs, Jenny Lester Moffitt.

The U.S. is one of the world's largest pork producers and the second largest exporter of pork globally. If the disease arrives here, it is estimated it could cost the U.S. $50 billion dollars over 10 years.

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Trending Video

Food Inflation and Pork Demand - Dr. Sylvain Charlebois

Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois


In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.