In recent years the U.S. Meat Export Federation (USMEF) has intensified its efforts to build demand for U.S. beef and pork in Africa. Monty Brown, USMEF representative in Africa, was recently in Ghana, where the presence of U.S. beef has expanded beyond the restaurant sector and is achieving success with Palace, one of the leading supermarket chains in Ghana's capital city of Accra.
Brown also has trade servicing activities scheduled this summer in Angola and in South Africa, where he's specifically looking to expand the customer base for U.S. pork. In late June, USMEF will take part in Africa's Big 7 - the continent's largest annual food and beverage trade show - which will be held in Johannesburg, South Africa.
Source: USMEF