Alberta Grains and Fertilizer Canada have launched Make Your Acres Count!, a campaign aimed at getting more Alberta farmers to register acres under the 4R Nutrient Stewardship framework.
The initiative encourages producers to work with a 4R Designated Agronomist to develop nutrient management plans that improve fertilizer efficiency, crop productivity and environmental stewardship.
More than 2.15 million acres in Alberta were self-reported under 4R in 2024. The campaign’s goal is to nearly double that by the end of the 2025 crop year.
“This campaign is about celebrating what Alberta farmers are already doing right and giving them a practical path to build on that success,” said Scott Jespersen, Alberta Grains chair and a farmer near Spruce Grove. “By getting your acres counted, you are demonstrating to governments and markets alike that we farm responsibly and with care for the land, while also improving the bottom line.”
The 4R framework is based on applying the right source of nutrient at the right rate, at the right time and in the right place. Fertilizer Canada says when practices are optimized for crop conditions, the result is better crop performance, less nutrient loss and measurable progress toward sustainability targets.
“We’re proud to partner with Alberta Grains on this important campaign,” said Michael Bourque, president and CEO of Fertilizer Canada. “Farmers are committed stewards of the land, and 4R Nutrient Stewardship helps them get the most from their fertilizer while protecting the environment. Getting your acres counted is about recognizing what farmers are already doing and showcasing their leadership in sustainable agriculture.”
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